We’ve created several corporate ventures in the past few years and therefore we have a well-established, industrial model. Michele Giordani, Managing Partner and Founder of GELLIFY, comments: “We are excited about starting this initiative. The NewCo has a widespread entrepreneurial organizational structure that involves:ġ) entrepreneurs with a track record in the digital industry Ģ) an operational team that designs and develops the products and participates in the equity of the company ģ) a key person who is an expert in the field of each product, appointed as “champion”, who guides decisions on the product roadmap and go-to-market strategies. The plan is to launch a new product every four months and afterwards to spin-off the products that reach enough critical mass. But what if there is still room for improvement? What if there are clients or users who are still not getting what they want from existing solutions? This approach has been our starting point in GELLIFY in order to develop the Venture Box model, because we believe that second movers are healthy for the high-tech industry, as they trigger new demand and stimulate a constant flow of product innovation.” Then, after some conversations and a Google search, we find out that it has already been done by someone who’s bigger, better and has more resources than us, so we give up our project to avoid looking like a copycat. Gianluca Bernardi, Head of Growth at GELLIFY, comments : “When we have an idea, we’re super enthusiastic and think it is original. The Venture Builder will invest in the most current trends related to technologies applied to marketing, sales, legal, collaboration and business operations. Venture Box follows a systematic investment model that has three main purposes: the first one is maximizing the opportunities provided by specific market trends the second one is reducing the risks related to the ideas’ effectiveness and the execution phase the third one is diversifying the products portfolio with a low overall investment volume. The Venture Builder is a business enterprise which invests its know-how and resources to the systematic production of new companies, industrializing the innovation process. Venture Box was born after a long period of research into the opportunities provided by the Venture Building landscape, which is a model focused on the fast scalability of a selected number of projects with high strategic impact. The entrepreneurial project’s purpose is to create new innovative companies in sectors already validated by the B2B software market through systematic investments, minimizing risks and maximizing returns. The project aims to launch companies that recreate and improve established technology models, with minimal investment in terms of development effort, high go-to-market speed and optimization of supportive processes. GELLIFY – a B2B innovation platform that connects high-tech B2B startups with traditional companies to innovate their processes, products, and business models – Venture Box, a copycat venture builder with a second mover strategy for SaaS B2B software products.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |